Friday, October 7, 2011

Chromebook? Really? That's ALL I need?

Back in 2004, if you thought Gmail revolutionized the internet and how people communicated over the World Wide Web, think again!  The “father of Gmail”, Rajen Sheth has been at it again in what he does best - tweaking the existing technology to develop something better, and maybe even innovate something totally different, so it redefines the way an existing technology can operate.  After almost seven years after Mr. Sheth first pitched the Gmail concept to the senior leadership at Google, Rajen went on to build Gmail as the one of the largest browser based email services in the world.  Additionally, he has bitten off a large chunk of the online application (App) store market by conceptualizing, developing, and marketing the “Google Apps Marketplace” as a “healthy” alternative to Apple’s App Store, with a far more robust array of mobile and computer applications.  Now, he is urging businesses to move away from traditional hard-drive-equipped machines running local applications and embrace a new breed of stripped-down laptop that runs all apps inside a web browser: the Google Chromebook.  The concept behind the technology used in the Google Chromebook is a based on the premise that the web is ultimately more powerful than any native platforms – and may one day displace them all.  

Google bills the Chromebook as a kind of disposable laptop. If you lose the machine or trade it in for another, (most) all of your applications and data are waiting for you when you boot up a new one. Taking this idea to the extreme, the company is offering subscriptions to the machines, which are manufactured by Acer and Samsung. For $28 per machine per month, you get those continuous software updates, a web-based management console, Google tech support, and yes, hardware replacements.  ‘Apps’ moved traditional office applications into the browser, and Chromebook seeks to move everything into the browser.  The lightweight version of Google’s Chrome OS is the foundation upon which the Chromebook architecture will reside.  Like an ordinary browser, the lightweight Chrome OS can be readily updated over the wire. Most other software, including data, resides on the web. And each web application is confined to its own “sandbox,” so it doesn’t touch the rest of the system.  Ultimately, Sheth says, this means the machine is far cheaper to operate.

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